CLEVELAND (Nov. 10, 2015) — Specialty chemical maker Lanxess A.G.'s restructuring efforts are paying off for one of its newly formed business units.
Rhein Chemie Additives — which featured Lanxess' former Rhein Chemie, Functional Chemicals and the specialty chemicals line from its Rubber Chemicals unit — combines the traditional Rhein Chemie offering with other specialty products to reduce overlap and create new business opportunities.
“It's truly global. It adds a critical mass for the various regions,” Johannes Samwer, director of sales for Rhein Chemie Additives North America, said during an interview at the recent International Elastomer Conference in Cleveland.
“The footprint in Europe has always been fairly large, but combining all additives activities adds to the platform for growth in terms of personnel, exchange and best practices within the business. We're through streamlining, now the platform we have is really dedicated toward growth. We've put together what belongs together, both on the polymers side with the backwards integration and on the additives side with the business model.”
The model was part of a companywide restructuring effort that saw Lanxess consolidate to 10 business units from 14. The new unit operates 15 sites globally, 11 of which are within the Rubber Additives business line, including two in Argentina, two in the U.S., two in Germany and one each in Brazil, Russia, India, China and Japan.
Philipp Junge, head of the global rubber business line for Rhein Chemie Additives, said the new unit combined knowledge both on the technical and sales side. The units had shared the same basic business model of selling technology, so Rhein Chemie Additives has the same approach to the market. But most of the customers were being served by multiple business lines, which created overlap under the old structure.