LAS VEGAS (Nov. 10, 2015) — Automotive parts marketer Roush Performance Products Inc. has received the Export Achievement Certificate from the U.S. Department of Commerce in recognition of opening and expanding into foreign markets in the Middle East and China.
The division of Roush Enterprises was recommended for the government award by the Specialty Equipment Market Association (SEMA).
“This award underscores Roush Performance's growth in sales and brand development in global regions,” said Tim Wheeler, vice president of global sales for Plymouth Township-based Roush Performance.
“The 2015 Ford Mustang became a global vehicle platform for the first time ever, and it ignited exciting demand from Mustang enthusiasts around the world for our Roush Performance appearance, styling, handling and power products.”
The company now sells Roush-engineered performance parts and technologies for Ford Mustangs and F-150 trucks in the Middle East and China. It also distributes the Roush Mustang vehicle program through Ford dealers in Saudi Arabia and the United Arab Emirates and said it has plans to expand its vehicle programs into China for 2016.
Linda Spencer, senior director of international and government affairs for Diamond Bar, Calif.-based SEMA, said “the global release of the new Mustang worldwide expanded export opportunities for the SEMA industry. Roush Performance led the industry in this global demand.”