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November 10, 2015 01:00 AM

SEMA SHOW: Hercules debuts all-season touring tire

Tire Business Staff
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    Tire Business photo by Jennifer Karpus-Romain
    Steven Liu, director of consumer product marketing for Hercules Tire & Rubber Co., discusses the company's new Roadtour 855 SPE all-season tire at the 2015 SEMA Show.

    LAS VEGAS (Nov. 10, 2015) — Hercules Tire & Rubber Co. rolled out the Roadtour 855 SPE premium all-season touring tire during the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

    The Roadtour 855 SPE — which will come to market in early 2016 — incorporates “exceptional materials and progressive design,” the Findlay, Ohio-based tire distributor said, to deliver a luxury touring tire with enhanced traction, precise handling and a quiet ride. The tire also includes warranty coverage of up to 85,000 miles.

    “As a true premium touring tire, the Hercules Roadtour 855 SPE simultaneously offers performance, security, comfort and durability.

    And, like every Hercules Tires product, the Roadtour 855 delivers extraordinary value,” said Jedd Emans, vice president of marketing for Hercules Tire, a subsidiary of American Tire Distributors Inc.

    “We're very proud of the thoughtful design and high-quality materials that went into the creation of this tire, and I think they show through in the final product.”

    Hercules did not specify the manufacturer of the tire.

    The company said the new Roadtour's all-season security and comfort derives from its advanced silica tread compound and an asymmetric tread design that incorporates a number of features that ensure “impressive and dependable” performance throughout the life of the tire.

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