SEMA SHOW: Transamerican Auto Parts picks off-road vehicle build winner

LAS VEGAs (Nov. 6, 2015) — Transamerican Auto Parts has selected a winner in its inaugural “Life is Better Off-Road” vehicle build competition at the 2015 Specialty Equipment Market Association (SEMA) Show.

The CC Legend Jeep built by Addictive Desert Designs was named as the best presented, truly off-road capable truck, Jeep or SUV on display at the SEMA Show in Las Vegas. A panel of experts presented the award at the Pro Comp/Transamerican Auto Parts booth at an event hosted by Rutledge Wood, NBC Motorsports personality and host of History Channel's Top Gear USA.

“The CC Legend Jeep exemplifies what we envisioned when we initially conceived the ‘Life is Better Off-Road Award,'” said Transamerican Auto Parts President and CEO Greg Adler.

“The entries we received set the benchmark in bringing off-road concepts to life with their winning combinations of form and function, well-thought-out design and execution while demonstrating the use of aftermarket parts and their impressive off-road capabilities.”

The Chris Kyle “The Legend” JK was built for the Chris Kyle Frog Foundation to raise funds to benefit soldiers and EMS personnel with PTSD (post-traumatic stress disorder). The winning JK will be auctioned off next year for the foundation in an effort to continue to support those in need.

Complete Customs of McKinney, Texas, built the Chris Kyle “The Legend” Jeep JK to honor Chris and his beliefs, according to Transamerican, noting that replica models will be built and offered to the general public starting in 2016.

The CC Legend build list of participants includes:

• Addictive Desert Designs Venom Jeep JK Front & Rear Bumpers;

• Rock Krawler 5.5-inch Trail Gunner Suspension;

• A WARN Winch;

• Interco 40-inch Super Swamper M16 tires; and

• Rigid Industries LED Lighting.

The panel of judges for the Life is Better award featured off-road luminaries including Ultra 4 champion and recent Off-Road Hall of Fame Inductee Shannon Campbell; action sports pioneer and off-road race champion Brian Deegan; trophy truck builder Rick Geiser; and scion of the well-known Currie Enterprises Casey Currie. Rounding out the panel were Sean P. Holman, content director for the Truck Trend Network and Craig Perronne, editor and publisher for 4 Wheel Parts' Off-Road Adventures magazine.

Ten semi-finalists were chosen from submitted entries based on criteria including off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation. From those contenders, Transamerican said one truck/SUV and one Jeep were selected as finalists competing to be awarded as the most authentic off-road-capable vehicle at the SEMA Show.

Compton, Calif.-based Transamerican is a manufacturer, wholesaler and retailer of aftermarket parts and accessories for trucks, Jeeps, SUVs and four wheel drive vehicles. The company's operations include 71 4 Wheel Parts retail locations in North America,