Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
November 02, 2015 01:00 AM

Hankook Tire launching dedicated U.S. ad campaign

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Hankook Tire America Corp. photo
    Hankook Tire America Corp.'s new "Never Halfway" ad campaign is the company's first to target the U.S. market exclusively.

    WAYNE, N.J. (Nov. 2, 2015) — Hankook Tire America Corp. is hoping to tap into the American enthusiast lifestyle with a new advertising/marketing effort under the tagline “Never Halfway.”

    The campaign, Hankook's first dedicated to the U.S. market, debuted recently with the television ad featuring famed nature photographer Chris Burkard's efforts to capture the “quintessential” California coast sunset from atop the cliffs of Big Sur by navigating the rugged terrain in an SUV equipped with Hankook Dynapro MT off-road tires.

    The first ads aired during the 2015 World Series broadcasts. The campaign will include TV, print, digital and social media components, Hankook said.

    “This is Hankook's first advertising campaign dedicated to the U.S. market, so we wanted to make sure that it not only resonated with an American audience but that we launched it at a time when Americans were paying attention,” said Hee-se Ahn, President, Hankook Tire America Corp.

    “The United States is an important market for Hankook, and this new campaign will allow us to build greater awareness with consumers across the country to build Hankook into a top tier brand.”

    Hankook tapped Innocean USA, an advertising agency based in Huntington Beach, Calif., to help develop the campaign.

    The campaign will run across a variety of print, digital and television networks including ABC Sports, Discovery Channel, ESPN, Fox Sports, Google, History Channel, MLB Network, Motor Trend, Road & Track, YouTube and others, Hankook said.

    Related Articles
    Hankook execs hope to build on '15 growth
    Hankook to invest $5M in HQ move to Nashville (Update)
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Icahn-owned Auto Plus files for Chapter 11 protection
    2
    Goodyear to trim jobs amid 'uncertain' economic outlook
    3
    Gills Point S acquires Hogan Tires of Maine
    4
    Bridgestone Americas creates corporate philanthropy post
    5
    Truck sector leads U.S. tire market; consumer down
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION