UNION CITY, Calif. (Oct. 30, 2015) — Tire's Warehouse Inc. (TWI) held an open house event in early October for customers at its new Union City distribution center, which opened in June.
The event was supported by all of TWI's major brand tire suppliers, according to the wholesaler, and featured elaborate supplier booth displays, interactive activities for attendees, show cars and a row of gourmet food trucks.
“It was important for us to thank all of our customers as they are the integral part of our expansion,” said Ken Hsu, TWI's director of marketing. “The expansion to Northern California is a milestone for the company, and we wanted to celebrate it with a fun and rewarding afternoon with our customers.”
TWI also offered special discounts on tires for the day and gave customers who purchased tires chances to win a wide selection of raffle prizes, including high-end electronics, sporting event tickets and luxury brand bags, the company said.
TWI's 128,000-sq.-ft. “super distribution center” is the company's first in Northern California and sixth location overall. The firm also operates five Southern California warehouses in Fountain Valley, Redlands, Santa Fe Springs, Sylmar and Corona.