COLORADO SPRINGS, Colo.Tire Rack Inc. has signed a sponsorship agreement with USA Hockey, the national governing body for the sport of ice hockey in the U.S.
The deal establishes South Bend, Ind.-based TireRack.com as the official tire and wheel retailer of USA Hockey.
We're extremely pleased to partner with Tire Rack, said Dave Ogrean, executive director of USA Hockey. Tires are an important part of vehicle safety, and with the amount of miles traveled by those involved in our sport we're glad to add a partner that not only provides great value but also is engaged in research relative to performance.
Tire Rack said it has an extensive range of online consumer tire information and decision tools and operates seven national distribution centers for fast local delivery virtually anywhere.
Winterand winter tire buyingis an important part of our business, said Matt Edmonds, vice president of TireRack.com. But much like the sport of ice hockey, driving isn't a seasonal activity, it's a year-round endeavor. Our team looks forward to a four-season partnership with the members of USA Hockey.
Founded in 1937, USA Hockey provides the foundation for the sport of ice hockey in America. The organization said it helps young people become leaders and connects the game at every level while promoting a lifelong love of the sport.
As hockey's U.S. governing body, USA Hockey has partnerships with the National Hockey League, United States Olympic Committee and International Ice Hockey Federation, according to the organization.