MONTREAL—TBC Corp. is looking to expand its Midas Total Car Care franchised auto service business in Quebec beyond Montreal into communities like Quebec City, Drummondville and Trois-Rivières.
Midas—part of TBC since 2012—has been in the Montreal metro market for more than 45 years, with 18 locations run by 15 franchisees. TBC said it is looking for franchisees to open multiple locations in the coming two years in the targeted metro areas.
There are 156 franchised Midas locations across Canada—predominantly in Ontario, where roughly a third are located, the company said. Midas' activities in Canada are led by Glenn Root, vice president of Canada Operations. The Mark-ham, Ontario-based unit is focused on marketing, supply chain and fleet services for Canadian franchisees.
“We're excited to expand our footprint in Quebec City and are focused on selecting the right partner or partners to build upon the 45-plus year legacy of this brand,” Mr. Root said.
“As part of the TBC family, Midas franchise owners provide the best in local auto service and tires backed by the buying power, supply chain, and marketing of an international chain.”
Midas said it is offering financial incentives to make it easier for new franchisees and independents to convert their businesses in 2015 but did not elaborate on the types of incentives available.
There are more than 2,100 franchised, licensed and company-owned Midas shops in 13 countries, including nearly 1,200 in the U.S. and Canada. The firm does not offer the associated Speedee Oil Change brand in Canada.