NASHVILLE, Tenn. (Oct. 22, 2015) — Bridgestone Americas has struck a deal to buy TireConnect Systems, a Canadian software company that's developed an online tire sales tool that that links retailers to wholesalers and provides consumer e-commerce capabilities as well.
The acquisition, expected to close by mid- to late November, will allow Bridgestone, its dealer network and distributors to meet the needs of today's digitally minded consumers more effectively by providing a fully integrated tire-buying experience from online to in-store, Bridgestone said.
Financial terms are not being disclosed.
“At Bridgestone, we constantly look for new ways to grow our business, while also empowering and growing the businesses of our dealers,” said John Baratta, president, consumer replacement, Bridgestone Americas Tire Operations.
“As the world's largest tire and rubber company, we know that we need to be active and aggressive in the increasingly digital marketplace. The acquisition of TireConnect will allow Bridgestone to create a direct path to online tire buying that collectively benefits our dealers, distributors and consumers.”
The TireConnect software tool allows dealers to get full credit for online tire sales, while also remaining in control of their inventory, pricing and labor/installation costs, Bridgestone said.