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October 21, 2015 02:00 AM

TBC eyes Midas growth in Quebec

Tire Business Staff
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    Glenn Root

    MONTREAL (Oct. 21, 2015) — TBC Corp. is looking to expand its Midas Total Car Care franchised auto service business in Quebec beyond Montreal into communities like Quebec City, Drummondville and Trois-Rivières.

    Midas has been present in the Montreal metro market for more than 45 years, with 18 locations active and run by 15 franchisees. TBC said it is looking for franchisees to open multiple locations in the coming two years in the targeted metro areas.

    There are 156 franchised Midas locations across Canada, TBC said, predominantly in Ontario, where roughly a third are located.

     Midas' activities in Canada are led by Glenn Root, vice president of Canada Operations. The Markham, Ontario-based unit is focused on marketing, supply chain and fleet services for Canadian franchisees.

    “We're excited to expand our footprint in Quebec City and are focused on selecting the right partner or partners to build upon the 45-plus year legacy of this brand,” Mr. Root said.

    “As part of the TBC family, Midas franchise owners provide the best in local auto service and tires backed by the buying power, supply chain, and marketing of an international chain.”

    Midas said it is offering financial incentives to make it easier for new franchisees and independents to convert their businesses in 2015 but did not elaborate on the types of incentives available.

    For more information about Midas' expansion plans, or to become a franchisee in the Midas Canada system, contact Michel Guerin at 514-236-3040 or [email protected]. Additional information is also available at www.midasfranchise.com.

    Midas has been part of TBC since 2012.

    There are more than 2,100 franchised, licensed and company-owned Midas shops in 13 countries, including nearly 1,200 in the U.S. and Canada, TBC said.

    The company does not offer the associated Speedee Oil Change brand in Canada.

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