SOUTHFIELD, Mich. (Oct. 19, 2015) — Federal-Mogul Motorparts' Wagner brand, an industry leader in braking and lighting solutions, has updated its brand identity with the relaunch of its website, www.wagnerbrake.com.
The new website features in-depth product and technical resources along with a mobile-friendly, responsive design that Wagner said will help to ensure a “fast, convenient user experience.” The website is the first communications resource to feature the brand's new look and feel, as well as its updated logo, the firm added.
Wagner said its new website serves as a comprehensive resource for customers seeking information on the company's braking and lighting products. It includes detailed technical tips designed to help customers perform high-quality brake repairs; a “Find My Part” lookup tool; “Where to Buy” and “Find a Mechanic” locator functionality; and a name generator feature, allowing users to have fun by assigning a name to their vehicle based on a combination of personality cues, driving preferences and other variables.
The company added that its website's new mobile-friendly design ensures a seamless experience for customers, whether they're coming to the site from a smartphone, tablet or computer.
“We want all current and future customers to understand the Wagner brand's unique position in the automotive service industry, where it leverages our global OE leadership and extensive research and development capabilities to deliver best-in-class braking solutions for today's passenger vehicles,” said Christine Fisher, group brand manager, Federal-Mogul Motorparts. “From start to finish, customers can rely on our new website to identify the best Wagner product for their vehicle, find it at a convenient location and install it with expert information at their fingertips.”
Wagner said the website also includes a link to Federal-Mogul's #PartsMatter social media campaign, which highlights components that play a critical role in vehicle quality, safety and performance. It also is tied with Federal-Mogul's Garage Gurus technical education initiative, the company said.