NASHVILLE, Tenn. (Oct. 16, 2015) — Bridgestone Americas has resurrected the LeMans brand, which had been out of circulation for the past four years, and has begun distributing it exclusively through its Tire Wholesale Warehouse (TWW) subsidiary.
Bridgestone is bringing the brand back in three all-season lines — Performance A/S, Touring A/S and SUV A/S — that the tire maker is marketing as an entry-level product for price-conscious consumers.
TWW will distribute the brand to dealers through its 22 warehouses and has set up a separate website www.lemanstire.com that will have details of the brand's launch, etc. The company has as yet not disclosed any suggested retail pricing.
The lines are produced under contract in China by Shandong Guofeng Rubber & Plastic Co. Ltd., according to the DOT codes on the tires shown on the brand's website.
Shandong Guofeng was levied U.S. import duties of 56.17 percent earlier this year, according to U.S. Commerce Department data.
“The reliable performance of the LeMans all-season tire line demonstrates that value and quality can go hand-in-hand,” said TWW Director Alan Starc.