BETHESDA, Md. (Oct. 15, 2015) — The Automotive Content Professionals Network (ACPN), a segment of the Auto Care Association (ACA), has agreed to extend its popular Automotive Content Professional (ACP) designation to include vendors.
The decision was recently reached by the ACPN board. The organization said the ACP designation is a professional certificate program created in 2010 with the University of the Aftermarket “to codify and more accurately define the skills and experiences important to become a professional content manager in today's auto care industry.” The program denotes a path professionals can follow to develop the skills, contacts and knowledge necessary for an automotive content professional.
“Automotive content professionals are more than just those who implement and manage data,” said Brian Cruickshank, director of the University of the Aftermarket. “The designation includes a vast array of other job functions and organizations that are critical to the management of catalog data. We are pleased to now offer the ACP opportunity to these industry professionals.”
Taylor Mitchell, senior director of Technology Standards and Solutions for the ACA, said the “extension of this program highlights ACPN's commitment to professional development across the content and data management spectrum.
“Solution providers and vendors offer unique perspectives and are a valuable part of the content community.”
The requirements for all ACP designations has not changed, according to the ACPN, and all prospective ACP recipients will still need to complete the requirements listed on the University of the Aftermarket's website.
The ACPN describes itself as the only association devoted exclusively to the education and professional development needs of automotive catalog managers and product content professions. The organization has more than 250 members who are employed by member companies of the Bethesda- based ACA.