Skip to main content
EVENT TRACKER
Keep track of rescheduled, canceled industry events with our COVID-affected event tracker - Powered by Snap Finance
Close
Sister Publication Links
  • Rubber & Plastics News
  • European Rubber Journal
tb-logo
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • OPINION
    • CORONAVIRUS
    • AUTO INDUSTRY
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • FACTORY FIXES
    • GOVERNMENT & LAW
    • INTERNATIONAL
    • MOTOR SPORTS
    • NEW PRODUCTS
    • RETAIL TIRES
    • SERVICE ZONE
    • SEMA/AAPEX
    • SMALL BUSINESS
    • TIRE MAKERS
    • SPONSORED CONTENT
    • Vaccine may usher sense of normalcy
      Cover-up: More retailers requiring face masks to curb COVID
      USW alleges COVID-19 violations at Kumho plant
      NTB, Tire Kingdom stores to require face masks
    • Former auto exec Tyrone Jordan joins Cooper board of directors
      Bridgestone crafts virtual city to showcase sustainable-mobility initiatives
      Ford, Hyundai earn 2021 top North American vehicle honors
      Detroit Auto Show canceled; alternative event planned for September
    • Apollo to raise prices of Vredestein brand, effective March 5
      Taiwan tire makers propose settlement of import duties case
      World rubber demand in 2021 to recover to 2019 levels — IRSG
      Hankook Tire holding company adopts Hankook & Co. identity
    • Gary Price to head Love's Truck Care operations
      TA opens 6th Oregon location, bringing 50 jobs to area
      Love's opens Speedco shops in Ariz., Calif., Ga.
      TIA adds more Spanish language training
    • Taiwan tire makers propose settlement of import duties case
      Wireless auto data debate continues
      World rubber demand in 2021 to recover to 2019 levels — IRSG
      Transportation Secretary Chao resigns after Capitol attack
    • Ferentino Tyre opens Sri Lanka plant; eyes exports to U.S., Europe
      Sailun to expand Vietnam plant capacity over three years
      The new One: Nokian unveils all-season passenger tire
      GRI initiatives benefit children of Sri Lankan rubber farming community
    • TGI secures Cosmo-brand naming rights at Fla. race track
      Firestone Grand Prix of St. Petersburg postponed until April
      MotoGP extends Dunlop race tire contract through 2023
      Revived Yokohama Drivers Cup to feature Ferrari, Porsche models
    • Kumho launches commercial LT, performance tire lines
      The new One: Nokian unveils all-season passenger tire
      Ford, Hyundai earn 2021 top North American vehicle honors
      BKT expanding its ATV/UTV lineup with Sierra Max Pro radials
    • J.D. Power survey: Quick greeting key to customer satisfaction
      Apollo to raise prices of Vredestein brand, effective March 5
      Marko Ibrahim promoted to president, Bridgestone Retail Operations
      Tire Discounters opens 15th Columbus-area retail store
    • J.D. Power survey: Quick greeting key to customer satisfaction
      ASE opens registration for upcoming certification testing
      Bolt On, Global Payments aim for easier text payments for auto repairs
      Fisher: Commercial industry remains bright spot
    • Denver's Brian Sump named AAPEX Shop Owner of the Year
      DUB, TIS Wheels founder Myles Kovacs is SEMA Person of the Year
      AAPEX: Using social media to promote your business
      AAPEX: Road trips trending, commuting on the wane
    • Vaccine may usher sense of normalcy
      2020 Review: PPP loans give boost to small businesses
      Latest COVID relief bill includes $325B in small-business support
      AAPEX: Do more cars in the shop mean more profit?
    • Apollo to raise prices of Vredestein brand, effective March 5
      Taiwan tire makers propose settlement of import duties case
      Kumho launches commercial LT, performance tire lines
      Michelin completes rigid dump-truck tire lineup
    • Sponsored By Yokohama Tire Company
      7 questions to ask consumers when they need tires for a crossover SUV
      Sponsored By Yokohama Tire Company
      Stocking Tires for Crossover SUVs
  • SHOP FLOOR
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Video: Balancing Tire
      An introduction to wheel balancing
      Wheel weights: Balancing form with function
      Choosing the right balancing equipment
    • Video: Demounting
      An introduction to demounting, mounting and inflation
      Staying safe when demounting and mounting tires
      Demounting Equipment
    • Video: Safety
      Introduction: Creating a culture of safety
      Protecting your people with proper hygiene
      Making friends with OSHA
    • Video: Tire Repair
      An introduction to tire repair
      How to properly patch a puncture
      Tire repair: Shining a light on visual inspections
    • Video: TMPS Service
      An introduction to TPMS service
      The importance of proper relearn procedures
      Decoding sensor data for TPMS diagnosis
    • Video: Training
      Intro: Finding and training technicians
      Shop Floor: Scholarships
      Advantages of apprentice program partnerships
    • Video:Vehicle Lifting
      An introduction to lifts and lift safety
      Recommendations for using a jack
      Jack stands for commercial tire service
    • Video: Wheel Torque
      Introduction to proper wheel installation
      Torque check and recheck recommendations
      Using torque sticks to speed service times
  • Multimedia
    • VIDEOS
    • PHOTOS
    • PODCASTS
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Data
    • DATA STORE
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
October 12, 2015 02:00 AM

That's a wrap

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    RANCHO CUCAMONGA, Calif.—Falken Tire Corp. has ended its involvement in the Tudor United SportsCar Championship (TUSCC), wrapping up an eight-year run that resulted in six class wins.

    Rancho Cucamonga-based Falken, a subsidiary of Japan's Sumitomo Rubber Industries Ltd., said it will instead expand its support of multi-terrain grassroots motorsports programs, including drifting, autocross, road racing, off-road racing and rock crawling.

    It stressed that the Falken brand will continue to compete in select European and Asian market road-racing venues. “While we're concluding what's been a very valuable and rewarding relationship with IMSA and TUSCC after this season, we look forward to following—and cheering on—the continued growth of American sports car racing under the expert guidance of IMSA President Scott Atherton and his entire accomplished team,” said Falken President and CEO Richard Smallwood.

    Falken did not disclose what it has spent on its involvement in the IMSA and TUSCC programs. After starting solely as a tire supplier in 2008, the tire marketer founded its own team in 2009 to carry the Fal-ken colors on various derivatives of the Porsche 911 RSR.

    Falken was the only tire brand other than Michelin available in the IMSA/TUSCC GT class for the past three seasons, after Goodyear's Dunlop brand exited the series after the 2012 season.

    Rick Brennan, Falken's executive director of marketing, lauded Walker Racing and team manager Derrick Walker for the team's success, calling Mr. Walker a “trusted partner” and “invaluable adviser” to Falken's high-performance tire development and test program.

    Falken Tire's decision dovetails with its consumer marketing and retail strategy—unveiled at the 2014 Specialty Equipment Market Association (SEMA) show—which the company said was designed to build a strong foundation of North American consumer awareness.

    Falken's other racing endeavors this year have included:

    c Formula Drift—Drivers using Falken tires have earned 21 event victories and two championships in the past few years;

    c Sports Car Club of America (SCCA)—Falken added contingency programs this year for SCCA autocross events, for drivers using Falken's Azenis RT615K tire in the SCCA National Tour, SCCA ProSolo and SCCA TireRack National Championship;

    c Pro Touring—Falken took up the reins of road course sponsor of the Optima Ultimate Street Car Association (USCA) and the season-ending Optima Ultimate Street Car Invitational, as well as serving as an event sponsor for the Good Guys AutoCross;

    c Ultra 4 Series—Ultra 4 features purpose-built four-wheel-drive vehicles to traverse some of the harshest terrain found in North America. Race courses feature man-made and natural terrain, such as rock walls, combined with high-speed desert sections;

    c Off-road desert racing—Falken Tire ventured into off-road desert racing for the first time, supplying SCORE International teams competing in the legendary Baja 500 and Baja 1000, among others, as well as a team in the Best in the Desert's Spec Trophy Truck class, with Falken Wildpeak M/T tires; and

    c W.E. Rock Crawling Championship—Falken supported several teams.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    tb-logo
    Reader Services
    • Contact Us
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber & Plastics News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • List Rental
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2021. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • CORONAVIRUS
      • AUTO INDUSTRY
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • FACTORY FIXES
      • GOVERNMENT & LAW
      • INTERNATIONAL
      • MOTOR SPORTS
      • NEW PRODUCTS
      • RETAIL TIRES
      • SERVICE ZONE
      • SEMA/AAPEX
      • SMALL BUSINESS
      • TIRE MAKERS
      • SPONSORED CONTENT
    • SHOP FLOOR
      • BALANCING
      • DEMOUNTING
      • SAFETY
      • TIRE REPAIR
      • TPMS
      • TRAINING
      • VEHICLE LIFTING
      • WHEEL TORQUE
    • Multimedia
      • VIDEOS
      • PHOTOS
      • PODCASTS
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Data
      • DATA STORE
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
    • ADVERTISE
    • DIGITAL EDITION