DALLASBridgestone Americas' GCR Tires & Service business unit has unveiled an advertising campaign using the theme, We See Things Differently.
Bridgestone's goal with the ad campaign is to differentiate GCR from the competition, according to John Vasuta, president of the commercial sales, service and retreading business.
GCR is a leading provider of commercial tires and service in North America, and our trained pro-fessionals are focused on delivering the highest quality 24/7 service from coast-to-coast, Mr. Vasuta said.
We teach our technicians to see things differently. We're dedicated to minimizing customer down-time and keeping their businesses moving.
Bridgestone/GCR said the new campaignprint only for the time beingwill demonstrate how the company approaches everyday services through the lens of customers, reinforcing why GCR signifies best-in-class customer service and dependable workmanship.
GCR debuted the campaign at the 2015 Great American Trucking Show in Dallas, where it displayed a race car from the Arnie Martel Racing Team, a GCR-sponsored drag racing team.
GCR comprises a network of 200-plus service centers across the U.S., offering Bridgestone-, Firestone- and Dayton-brand new tires and Bandag retreads and a range of vehicle maintenance services.
There also are nearly 50 GCR outlets in eastern Canada.