TRAVERSE CITY, Mich. (Oct. 8, 2015) — Importer/wholesale distributor Omni United USA is expanding the scope of its Timberland SUV/light truck tire brand by adding an all-terrain version of the tire it's cross-promoting with outdoor shoe brand Timberland L.L.C. and increasing the size range of the Timberland Cross SUV line.
Launched at the 2014 Specialty Equipment Market Association Show, the Timberland brand is produced by Cooper Tire & Rubber Co. and is tied to an initiative to ensure the tires are recycled back into Timberland shoe soles.
Omni United said it is rolling out the Timberland A/T, which is designed to deliver genuine off-road traction without sacrificing on-road comfort, in 30 sizes and backing it with a 50,000-mile treadwear warranty.
At the same time, Omni is adding 15 sizes to the Timberland Cross range, expanding it to 35 sizes backed by a 65,000-mile warranty.