Point S dealers launch first Canada ad campaign

MONTREAL (Oct. 7, 2015) — Point S Development, an international tire dealer marketing group that partnered with Pneus Unimax Ltee. last May to launch its program in Canada, is debuting its first-ever advertising campaign in the Canada market.

Beginning Oct. 7, about 128 Pneus Unimax dealers formerly operating under the Unipneu brand will embark on their first Point S ad campaign, “No Stress, there's Point S!” Through the campaign, Point S hopes to underline its desire to help clients reduce stress through personalized customer service.

Point S said the campaign will highlight three promises: to always offer a fair price, any day of the week; change tires within one hour, guaranteed; and to offer transparency on all fronts.

“We think of our clients first and foremost,” said Bruno Leclaire, president and CEO of Point S. “We understand only far too well the stress that comes with vehicle maintenance and seasonal tire changes. That's why Point S is committed to reducing client stress by upholding the three promises that have made our company a world leader in our field.”

According to Point S, the campaign will run through year-end and will include TV and radio spots, billboard advertising and newspaper and online promotions. The advertising campaign elements can be viewed on the company's website.

Point S also partnered with dealer marketing cooperative Tire Factory earlier this year in a move to increase its brand awareness and buying power. Tire Factory announced in May that its 200-plus locations would convert to the Point S banner over an 18-month period.