Valvoline participates in Breast Cancer Awareness month

NEWTON, Mass. (Oct. 2, 2015) — Valvoline Instant Oil Change (VIOC) will officially kick off its October Pink Wiper fundraising campaign on Oct. 3.

October is Breast Cancer Awareness month and VIOC's campaign is a national event with participating locations giving away special pink swag.

Henley Enterprises Inc., the largest Valvoline Instant Oil Change franchisee, is raising funds and increasing awareness for National Breast Cancer Foundation Inc. (NBCF). Valvoline said throughout the month of October it will be selling pink windshield wiper blades, with a portion of revenues being donated to NBCF.

VIOC reported the campaign, now in its fourth year, has raised more than $45,000 for the NBCF.

“This campaign gives back to the communities in which we serve. The pink wipers are a highly visible product that many Americans can rally behind,” said Don Smith, VIOC franchise founder and CEO.

“The blades allow individuals who have been affected or know someone affected by breast cancer to show their support.”

The blades — which come in both traditional black with a small pink ribbon and full pink — fit 98 percent of cars, trucks, and SUVs manufactured after 2003, Valvoline said.

For more information and a location list visit VIOC's Think Pink website and follow the campaign with #PinkOilChange.