This can result in extreme rider discomfort and inhibit the grower's productivity between fields, Titan maintains.
Power hop is when a tractor starts to hop under load, again tied primarily to improper tire pressures.
Titan claims the lower sidewall profile of its LSW radials minimizes both of these effects at the unit's recommended pressures, thus relieving farmers of the need to adjust inflation pressures to meet conditions or application.
Titan also claims the LSW's improved traction properties allow farmers to save money on fuel due to the efficiency gains.
As part of Titan's work to generate data to support its claims, teams led by Mr. Taylor have visited in the past couple of years more than 100 farmers who work 15,000 to 20,000 acres, Mr. Sloan said. The tire maker has offered to convert some of their higher-powered (300-plus horse-power) equipment to LSW tires and wheels.
This grass roots campaign seeks out influential farmers whose opinions and actions are watched by others in the farming community, Mr. Sloan said.
Another aspect is to get farm equipment dealers involved, Mr. Taylor told the analysts.
“We are in discussions with equipment dealers to offer a program by which traditional tires/wheels are exchanged for new LSW technology,” Mr. Taylor said. “We believe this program will potentially drive customer loyalty and ultimately improve their bottom line.”
This program involves the dealers — with Titan's assistance — buying back a farmer's tires and wheels and swapping them out for an LSW tire/wheel package. There's enough of a market for used wheels, Mr. Sloan said, to provide dealers with sufficient revenue to help fund the buy-back program.
At the same time, Titan has just released its largest farm tire to date, a 12.50 35R46 that provides a wider footprint.
Mr. Taylor also said Titan is working with customers in the construction industry to purchase their new equipment without tires/wheels, and then buy LSW tires and wheels separately. This potentially could yield tax benefits in addition to performance enhancements, he said.
To reach this reporter: [email protected]; 330-865-6145; Twitter: @reifenmensch