FAIRLAWN, Ohio (Oct. 1, 2015) — Rubber products manufacturer and distributor ContiTech has debuted a marketing campaign, called “Ability,” to promote a variety of its services and product lines in North America.
“ContiTech's acquisition of Veyance Technologies earlier this year gave us a unique opportunity to give our customers ‘more',” said Anthony DiGiacobbe, marketing communications director for ContiTech NAFTA. “It was important that only the name would change — not the products.
“It meant that customers would expect the same level of quality and dependability, and then some — more. That ‘more' idea was that they would now have more innovation, more engineering, a bigger portfolio of products, a larger network — all ‘more' to help the customers take their business to the next level, regardless of the industry.”
Mr. DiGiacobbe added that the company “had promised the expectation of ‘more' some time ago, and now we can finally speak to that.” Through the Ability, “the ‘more' translates into ‘Add More Ability To What You Do.'”
According to ContiTech, a unit of Continental A.G., it now has the assets, people, products of the former Veyance, along with the resources to give its customers “that added ability in the avenue or trade they need to grow and succeed.”
“If you are a distributor and want to grow your customer base, we have the services and marketing to help you have that ability,” Mr. DiGiacobbe said. “If you are a plant engineer and you need to make your plant more efficient, we have the products and support to enhance that ability. If you are a farmer or farm operator who needs to stay in the field longer, we have the highly engineered product to give you that ability.”
