MARKHAM, Ontario (Sept. 21, 2015) — The owner of the company that controls the Speedy Auto Service and Minute Muffler & Brake brands in Canada has started setting up outlets that bundle multiple auto service brands at locations called “5 Gears Auto Care.”
The concept targets the Speedy Auto Service, Minute Muffler & Brake and Novus Glass franchises along with specialty brands for oil changes and tires that vary by location, according to Prime CarCare Group Inc., whose CEO, David Lush, is pushing the concept.
“The concept of 5 Gears is really quite simple,” Mr. Lush said. “We believe the time is now to speak clearly that the active ingredient in service is serving — and that with 5 Gears we service the car and serve the customer.
“Fundamental to that is treating the customer in terms of lifetime value,” he added, “and providing them with an experience that is convenient, comfortable and memorable.”