RANCHO CUCAMONGA, Calif. (Sept. 18, 2015) — Giti Tire (USA) Ltd. will be the official tire sponsor of the 127th Rose Parade, taking place Jan. 1, 2016, in Pasadena, Calif.
An iconic American event for more than a century, the parade is hosted annually by the Tournament of Roses volunteer organization. The festival of flowers, music and sports attracts 700,000 spectators each year and millions more television viewers.
The theme for the 2016 parade will be “Find Your Adventure,” Giti Tire said. The company also will be the presenting sponsor of Decorating Places, an event where visitors can experience the final stages of float preparation first-hand.