TIA, WTC offer tire/wheel seminar

BOWIE, Md. (Sept. 17, 2015) — The Tire Industry Association (TIA) and the Specialty Market Equipment Association's Wheel & Tire Council (WTC) will hold a joint seminar on wheel and tire sales and installation techniques on Nov. 4 at the SEMA Show in Las Vegas.

Wayne Williams of Exsell Marketing and WTC chair-elect will team with Sean MacKinnon, director of automotive training development for TIA, to conduct the “Right Sale, Right Fit” seminar, which will take place at the Las Vegas Convention Center, Room N252 in the Upper North Hall, from 10-11 a.m.

The associations said the seminar will present information that will help dealers equip their sales staffs with the “data-driven knowledge they need to educate…customers on the effects of various plus-sizing decisions on vehicle dynamics” and provide techs with the resources they need to install aftermarket wheel and tire packages correctly and quickly while maintaining TPMS integrity and accuracy.

 The seminar is free to registered SEMA Show visitors, but the organizers ask those interested in attending to register via a dedicated site.