DIAMOND BAR, Calif. (Sept. 8, 2015) — The latest numbers from the Specialty Equipment Market Association's 2015 SEMA Market Study indicate light-truck accessory sales have shown steady improvements in recent years, jumping 9 percent in 2014.
SEMA said that in addition to the steady rebound of the market, its study shows there has also been a slight shift in the types of products purchased by the niche's enthusiasts.
Light-truck accessory sales, impacted heavily by rising fuel prices and a struggling economy, plummeted after 2007, according to the Diamond Bar-based trade group. The segment, which historically is dominated by accessory and appearance sales, is now showing comparable sales trends for vehicle handling products, according to SEMA.
Products from the light-truck niche — which includes a combination of pickups, SUVs, CUVs and vans — also have steadily made their way to the annual SEMA Show's New Products Showcase in increasing numbers, the association said, adding that in 2012 about 19 percent of the new products in the showcase represented exhibitors in the SEMA Show's trucks, SUVs and off-road section. At last year's show, 22 percent of the new products in the showcase were entered by exhibitors in that same section.