LAS VEGAS (Sept. 4, 2015) — Jamie Reutershan, strategy development manager-auto for Google, will lead an educational session Nov. 3 at the Tire Industry Association's Global Tire Expo—Powered by TIA within the SEMA Show.
The session is scheduled between noon and 1 p.m. in the South Hall of the Las Vegas Convention Center, S106-107, according to TIA.
At the session, Mr. Reutershan will present data from the new Google/Critical Mix study, “Tire Buyer's Path to Purchase,” to examine how tire buyers use digital media when shopping for new tires, TIA said.
The study uses these trends as a basis for suggesting strategies to increase consideration with shoppers and to turn them into buyers, according to the association.
The Global Tire Expo—Powered by TIA will run Nov. 3-6 at the Las Vegas Convention Center. More information is available on the SEMA Show website.