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September 03, 2015 02:00 AM

RNR racing into Sebring with new outlet

Tire Business Staff
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    (RNR Tire Express and Custom Wheel photo)
    Kelly Pierce will opens RNR's latest location, in Sebring, Fla., in late September.

    TAMPA, Fla. (Sept. 3, 2015) — RNR Tire Express & Custom Wheels is rolling into the "City on the Circle,” and the company's very first employee will be helping run its newest location.

    Kelly Pierce, who has a long history with RNR, said he was waiting for just the right opportunity to arrive. He will now be partnering in a joint venture with his uncle, RNR founder Larry Sutton, in opening the firm's new Sebring, Fla., store in late September.

    According to RNR, Sebring's nickname as the “City on the Circle” is in reference to Circle Drive, the center of the Sebring Downtown Historic District and home of the Sebring International Raceway. Mr. Pierce said he has “had this goal since I was 19 years old and cleaning appliances in my uncle's traditional rent-to-own business.

    “I was actually the first employee for RNR back in 2000 and realized that this industry is where I was going to build a career.”

    Mr. Sutton, who provided Mr. Pierce's introduction to the rent-to-own industry, said he “knew right away that Kelly was going to be a star in our system. He wanted to make a difference in our customers' lives and accomplished this by learning every facet of the business, and I am so excited that he finally has reached his goal of a partnership in his own store in our system.”

    RNR said Mr. Pierce “was instrumental in the early development of the model and created and wrote the original training manuals and first jingle back in 2001” for the Tampa-based franchise operation.

    Mr. Pierce said he has “already hired a team that understands how important our clients are and how focused we are as a business on the customer experience.”

    The new location is located at 585 U.S Hwy 27 North in Sebring. Like the chain's other franchise stores, the latest RNR outlet will offer customers a number of options to own passenger and light truck tires and custom wheels such as payments in weekly, bi-weekly or monthly installments. RNR outlets carry both new and previously rented merchandise in most major brands of custom wheels and tires, including Dub, KMC, Lexani, Michelin, Goodyear and others.

    Mr. Sutton said the company has had its eye on the Sebring market for some time “and thought it would be a perfect place for us, and the fact that Kelly had interest in opening a location there is a huge advantage for us as he knows and understands the industry as well as anyone in our system.

    “We think that the community will embrace the RNR brand, and Kelly and his team are the perfect people to introduce the RNR concept to the area.”

    There are RNR franchised locations in 21 states along with eight affiliate stores in Tampa.

    Its parent firm, SPF Management Co. L.L.C., recently renamed the tire and wheel chain as RNR Tire Express & Custom Wheels and announced that it has begun to place more emphasis on tire sales.

    RNR, which has 14 dealer members operating 74 stores, has begun converting all of its members to the updated store identity.

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