MT bolsters Baja line, launches fall rewards program

STOW, Ohio (Aug. 31, 2015) — Max-Trac Tire Co. Inc., which does business as Mickey Thompson Performance Tires & Wheels, has added to its Baja tire line and at the same time launched a fall consumer reward program, running Sept. 1 through Oct. 31, on selected tires and wheels.

The firm's new Baja MTZP3, a mud-terrain tire featuring what the company claims is a unique silica-reinforced tread compound, is available in 22 sizes ranging from 15 to 20 inches in rim diameter. The new tire features siped tread lugs for improved traction and stone ejection; angled shoulder scallops with mud-pocket scoops; sidewalls reinforced with the firm's PowerPly technology; and Mickey Thompson's signature SideBiters technology for improved handling on irregular surfaces.

“Our product development team has given consideration to every detail in the design and engineering of the new Baja MTZP3,” said Ken Warner, vice president of marketing for Mickey Thompson. “Owners will appreciate the rugged style and reliable performance in a variety of conditions, along with responsive handling on the street.”

The new tire is one of several eligible products included in a new consumer reward program — running Sept. 1 through Oct. 31 — through which customers can earn prepaid cards worth $75 for the purchase of a new set of four qualifying wheels or $100 for a set of qualifying tires.

Eligible tires include the Baja STZ, Baja ATZP3, Baja MTZ, Baja MTZP3, Baja Claw TTC and Deegan 38.

The company said eligible Mickey Thompson wheels include Classic III, Classic III Black, Classic Baja Lock, Sidebiter II, Deegan 38 Pro 2 or Pro 4 and the firm's new Metal Series line, including the MM-164B, MM-164M, MM-245, MM-366 and MM-489.

“We've got some amazing new products this year, and we wanted to offer consumers a great purchase incentive,” Mr. Warner said. “This may be the best reward program we've ever offered with a wide selection in both the tire and wheel categories.”

The offer is available to residents in all 50 U.S. states, Washington D.C., Puerto Rico and Canada, Mickey Thompson said. Customers who purchase a set of qualifying tires or wheels within the program dates must submit the invoice and claim form by mail, with requests postmarked no later than Nov. 30 and received no later than Dec. 15.

Program details can be found on Mickey Thompson's website.