GCR rolls out new ad message

DALLAS (Aug. 28, 2015) — Bridgestone Americas' GCR Tires & Service business unit is unveiling a new advertising campaign — “We See Things Differently” — at the upcoming Great American Trucking Show (GATS) in Dallas.

GATS began Aug. 27 and runs through Aug. 29 at the Kay Bailey Hutchison Convention Center in Dallas.

Bridgestone's goal with the ad campaign is to differentiate GCR from the competition, according to John Vasuta, president of the commercial sales, service and retreading business.

“GCR is a leading provider of commercial tires and service in North America and our trained professionals are focused on delivering the highest quality 24/7 service from coast-to-coast,” Mr. Vasuta said.

“We teach our technicians to see things differently. We're dedicated to minimizing customer down-time and keeping their businesses moving. That's the GCR difference, and we're looking forward to demonstrating our distinction at GATS this year.”

Bridgestone/GCR is hoping to demonstrate to show attendees how the company approaches everyday services through the lens of customers, reinforcing why GCR signifies best-in-class customer service and dependable workmanship.

GCR's booth at GATS is highlighting the company's breadth of products and services, including torque process, air pressure and maintenance, tire products, and retread, oil and preventive maintenance services.

Rounding out the in-booth experience, a vehicle from the Arnie Martel Racing Team, a GCR-sponsored drag racing team, will be on display.

GCR comprises a network of 200-plus service centers across the U.S., offering Bridgestone-, Firestone- and Dayton-brand new tires and Bandag retreads and a range of vehicle maintenance services.

There also are nearly 50 GCR outlets in eastern Canada.