TURIN, Italy (Aug. 24, 2015) — CNH Industrial N.V., producer of the Case, New Holland, Iveco and other brands of agricultural machinery and vehicles, recently singled out Group Michelin and Pirelli Tyre S.p.A. for recognition during its annual supplier awards ceremony.
Michelin Agriculture earned CNH's Best Supplier Award in recognition of its “active demand management,” while Pirelli was honored for two sustainability projects related to the use of biomass in energy generation and for its natural rubber smallholder partnership program.
CNH presented the awards July 16 in Turin at its annual CNH Industrial Global Supplier Advisory Council Meeting.
Michelin described active demand management as a process launched to increase its capacity to integrate customers' needs with its supply chain process.
The award also recognized Michelin's support to grow in new markets, its innovative products and the long-term relationship between the two companies to meet the agricultural challenges of farmers.
CNH evaluates its major suppliers through key performance criteria such as relationship, quality, supply chain and reliability, Michelin said. The program promotes continuous and mutual improvement to reinforce sustainable partnership.
Emmanuel Ladent, group director of Michelin's agriculture division, said receiving the award “is the result of a strong collaboration with our partner CNH Industrial.