OSAKA, Japan (Aug. 20, 2015) — Toyo Tire & Rubber Co. Ltd. is hoping to “surprise the world” with its latest expression of brand spirit.
The Japan-based tire maker just unveiled its 90-second YouTube video “Surprising the World,” in which two Audi R8 “super cars” equipped with Toyo's flagship Proxes ultra-high performance tires gobble up the scenery in a massive drifting duel highlighting the tires' potential.
With the Audi R8s' exhaust note blaring out at acceleration, Toyo said the vehicles engage in a drifting competition that includes “high speed and the smoke-curling, too-close-for-comfort doughnuts” in a wall-to-wall adrenaline-pumping performance.
Yoshiyuki Morikuni, branding team leader for Toyo, said the video “embodies everything that the company strives for in setting itself apart from the competition.
“With creations that, on the foundation of our unique technological innovations, look to give us an edge over others, we'll always be pursuing optimal performance. This is a video that expresses the ‘spirit' of what we provide as a brand — that being new values and surprises not found elsewhere.”