Yokohama, KaBOOM! partner at golf tourney

SANTA ANA, Calif. (Aug. 18, 2015) — Yokohama Tire Corp. (YTC) and one of its cause-marketing partners, national nonprofit organization KaBOOM!, are teaming up at the upcoming Yokohama Tire LPGA Classic in Prattville, Ala., Aug. 27-31.

KaBOOM! — dedicated to ensuring all children get the balanced and active play they need — and YTC signed a multi-year, multichannel partnership that which includes KaBOOM! as the charity recipient of the golf tournament, with proceeds going to fund events such as playground builds that will help provide children with “active play so they can grow into successful adults,” YTC said.

At the tournament, KaBOOM! will have a kid-friendly booth next to Yokohama's. The display will include an Imagination Playground with large, bright blue building blocks with which children can play. KaBOOM! Also will have a “Text to Donate” program where visitors can contribute $10 by texting PLAY to 20222.

In April, Yokohama and KaBOOM! used funds from the 2014 golf tournament to build a new, eco-friendly play area for a deserving community with more than 1,300 kids.

“It was truly gratifying working with KaBOOM! to bring a local community a new playground where the kids will have a fun, safe place to play,” said Alan Holtschneider, Yokohama's director of marketing. “We're pleased that the community there will benefit for years to come.”

More playground projects are planned for the future, according to YTC.

Andrea Nelson, corporate partnerships manager at KaBOOM!, said it's “great to have active partners like Yokohama, the LPGA and the Robert Trent Jones Golf Trail to help us reach our goal of helping children have access to the balanced play they need every day.

“Yokohama definitely shares our belief about putting kids first.”

YTC is the North American manufacturing and marketing arm of Tokyo -based Yokohama Rubber Co. Ltd.