SANTA ANA, Calif. (Aug. 18, 2015) — Yokohama Tire Corp. (YTC) and one of its cause-marketing partners, national nonprofit organization KaBOOM!, are teaming up at the upcoming Yokohama Tire LPGA Classic in Prattville, Ala., Aug. 27-31.
KaBOOM! — dedicated to ensuring all children get the balanced and active play they need — and YTC signed a multi-year, multichannel partnership that which includes KaBOOM! as the charity recipient of the golf tournament, with proceeds going to fund events such as playground builds that will help provide children with “active play so they can grow into successful adults,” YTC said.
At the tournament, KaBOOM! will have a kid-friendly booth next to Yokohama's. The display will include an Imagination Playground with large, bright blue building blocks with which children can play. KaBOOM! Also will have a “Text to Donate” program where visitors can contribute $10 by texting PLAY to 20222.
In April, Yokohama and KaBOOM! used funds from the 2014 golf tournament to build a new, eco-friendly play area for a deserving community with more than 1,300 kids.