SAN LUIS POTOSÍ, Mexico — Goodyear is moving quickly to find the 1,000 technicians it will need for the plant it's building in San Luis Potosi, its first new tire factory in the Americas in a quarter of a century.
Over the next few months the company plans to hold a series of events for news media, suppliers, community leaders and universities aimed at attracting the most talented people available to work at the $500 million to $550 million facility, Eduardo Argüelles, Goodyear's head of public relations in Latin America, told journalists July 28.
At a formal ceremony on that same day, the Akron, Ohio-based tire maker broke ground in an industrial zone on the southern outskirts of San Luis Potosí in central Mexico, where the plant will be under construction over the next two years.
The 1 million-sq.-ft. facility will stand on a 94-acre plot of land. The cornerstone will be laid in November and the facility will be operational by July 2017, Martin Rosales, president and managing director of Goodyear Mexico, told dignitaries.
The new factory will produce 6 million passenger and light truck tires annually, predominantly “high value-added” models such as the Eagle F1 and Wrangler All-Terrain Adventure, according to Jean-Claude Kihn, a a 27-year Goodyear veteran who's been president of Goodyear Latin America since November 2014.
Goodyear has signed an agreement with the CTM — Confederación de Trabajadores de México — trade union, which will offer its representation to the plant's 1,000 blue-collar workers, most of whom will be local people, Mr. Rosales told Tire Business separately, noting that only 28 ex-patriots will be employed.