Permatex names channel marketing manager

HARTFORD, Conn. (Aug. 7, 2015) — Automotive chemical technology developer Permatex, a division of Illinois Tool Works Inc., has named Keith Nelson channel marketing manager.

Mr. Nelson's responsibilities include the development and support of business within the retail, traditional and international channels, according to the Hartford-based company, adding that he “will conduct market and customer analysis and identify and pursue any sales growth opportunities for Permatex, while simultaneously supporting all sales team efforts.”

Sean Lyon, Permatex's director of marketing and product management, said Mr. Nelson's “knowledge and experience as a channel marketing manager for a major tool manufacturer will go a long way in helping us to build sales and create new opportunities in our automotive and hardware markets.”

Before joining Permatex, Mr. Nelson worked for six years at Stanley Black & Decker and was responsible for business development, commercialization and promotional product programming for retail/big box, e-commerce, co-op/wholesale and independent channels. He began as a regional sales and marketing representative with the Pneumatic Tools and Fastening Division (Stanley Bostitch), eventually having national responsibilities as a channel marketing manager with the company's Hand Tools & Storage Division.

Permatex markets a range of products under brand names that include Permatex, Fast Orange, Spray Nine, the Right Stuff, Gel Twist, Ultra Bond and Dr. Bond, Ultra Cherry and Grez-Off.

The company operates in the U.S., Canada, Mexico and the United Kingdom and exports products to more than 85 countries around the world.