The high-performance brake systems maker has been on Facebook since 2010. Currently about 200,000 people from around the world log onto the company's Facebook page each day, Brembo said, noting “This has been the result of concerted efforts to expand the content and to increase the involvement and engagement of those fans.”
The Italian company said its social media success has resulted in a dramatic growth in visits to its website, with 81 percent of the visitors logging on to the site from outside Italy.
The redesigned Brembo website has restyled graphics and content aimed at drivers and motorcyclists who either already use or plan to use Brembo performance products.
The website is tightly integrated with social media and features real-time Brembo content provided via Facebook, Twitter, Instagram and YouTube.
“Innovation is evident in every aspect of Brembo's business,” said Thanai Bernardini, Brembo communications director. “That is why we are focusing more and more on innovative channels, such as digital. In this scenario, the new website allows an effective combination of the attractive design of Brembo products with the interactivity and speed typical of social media.”