By Mike McNulty, Crain News Service
FAIRLAWN, Ohio (Aug. 3, 2015) — ContiTech A.G. officially unveiled its new-look North American headquarters in the Akron suburb of Fairlawn July 29 with the aim of positioning itself for greater growth in each market it serves in the region.
Jim Hill, the company's new CEO of the ContiTech's NAFTA region, addressed a gathering of employees before unveiling the new ContiTech sign that sits in front of the two-building campus.
Things are changing at the company quickly, including the Veyance and Goodyear brand names, Mr. Hill told the crowd. The firm plans to focus on informing customers and the public about new brand names created by the purchase of Veyance Technologies Inc., he added.
The Veyance name has been replaced by ContiTech; Veyance's Goodyear brand has been replaced by the Conti and ContiTech brand names, he said prior to unveiling the firm's new sign. For instance, the automotive belts brand will become Continental Elite.