CORONA, Calif.Tire's Warehouse Inc. (TWI) has officially launched its Tire One dealer marketing program in California.
In an event for TWI's independent dealership customers held June 4 at the Hyatt Regency in Orange County, Calif., the tire distributor discussed details of the revamped Tire One program TWI is offering in partnership with U.S. AutoForce of Appleton, Wis.
Some of the program's benefits include customized website design, an e-commerce platform, advertising assistance and direct mail support.
We wanted to showcase how we can help our customers grow their businesses and stay independent, said Ken Hsu, TWI's director of marketing.
The term 'partner' has been casually used in all industries, but we believe this program is a true testament of how we can help the independent dealer channel to be stronger.
The event featured a tradeshow supported by TWI's major brand tire suppliers and Tire One program vendors. The itinerary also included a tire buying event, which offered discounts from every tire brand present along with a selection of raffle prizes ranging from tech gadgets to cash cards and jewelry, TWI said.
Aside from the Tire One program benefits, we also wanted to tie in the opportunity for our customers to buy tires at very special discounts for one night only. In between all this excitement, they also had the chance to meet and chat with all of our major tire brands and program vendors to further drive home the idea of TWI enhancing their businesses, Mr. Hsu said.