Attendees also participated in an informational session about BFGoodrich's All-Terrain T/A KO2 tires, successor to the KO. The company recently reported it has sold more than 1 million All-Terrain T/A KO2 tires in North America in less than eight months since launching the light truck tire.
BFG drives dealer tour stop to Cleveland
Tom Sullivan, manager of public relations for Michelin's BFGoodrich Tire unit, said that each stop on the tour has hit at least 75-percent capacity. There are about 30 spots open per session, with some locations holding multiple sessions.
In Cleveland, the company held two sessions hosting about 60 dealers overall. In total the company said it is looking to engage more than 2,000 dealers during the tour, which will have stopped in 21 cities by its conclusion.
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