The announcement of Camso as the firm's new name coincides with a move to consolidate its global executive and research/development staff at a new headquarters near Magog. Most of the firm's subsidiary companies are also adopting the Camso name.
For Camso, “Road Free” means achieving the firm's commitments, being industrious and acting authentically in its relations with its customers and suppliers, the company said.
Camso has grown 10-fold in sales in the past seven years to more than $1 billion in annual revenue, based on a combination of acquisitions and organic growth. To put its position in perspective, Camso said it “puts 100 percent of its effort on 11 percent of the global tire and track market: the off-the-road market.”
The company declined, however, to provide a breakdown of its sales by business unit or geographic region.
“One might think that producing on-road and off-road tires are one and the same, but this simply isn't the case,” Mr. Marcouiller said. “This has driven Camso to constantly reinvent itself. Our people take the time to understand the multitude of constraints and challenges that machine operators experience.”