CHARLOTTE, N.C. (July 9, 2015) — American Tire Distributors Inc.'s (ATD) Tire Pros Francorp retail network recently launched its 2015 national advertising campaign involving the integration of multi-level sponsorships and advertisements with six of the nation's top collegiate athletic conferences and networks.
According to Tire Pros, the campaign is designed to build consumer top-of-mind brand awareness of the Tire Pros brand and its nationwide network of independent tire dealer franchisees.
The national advertising campaign kicked off in May with Tire Pros as the presenting sponsor of the 2015 Men's SEC Baseball Tournament — with full category exclusivity and branded messages across multiple media platforms that included TV spots on ESPN's SEC Network, streaming video on the WatchESPN app, and digital advertisements on SECSports.com, among venues.
Over the course of the year's second half, Tire Pros said it also will launch similar multi-layered campaigns as part of its official tire retailer sponsorships with the Atlantic Coast Conference (ACC), the Big 12, the Mountain West and the Pac 12 Championship game. Tire Pros also will appear on FOX Sports' Big 10 Network in the fall as well as ESPN's SEC Network.