B. Quick Chadwick, Tire Pros' director of marketing, said that “it's a great time to be a Tire Pros dealer and it's only going to get better.
“We're all committed to investing in the brand and walking hand-in-hand in our quest to grow to 1,000 plus independently-owned Tire Pros dealers nationwide.”
The focal point of the new ad campaign is on television commercials highlighting Tire Pros, with the first spot unveiling the brand “by teasing viewers with a close-up, indistinguishable view of the Tire Pros logo with parts” filled with independent dealer-member faces — “culminating with the full Tire Pros logo slamming down in stadium lights,” ATD said.
It noted that the spot “urges viewers to experience the difference at one of 660 local Tire Pros dealers near them,” and dealer-members are able to tag the spot with their local branding.
Other spots are scheduled to follow, the company added.
As part of each sponsorship, Tire Pros dealers and their customers will have the opportunity to attend and participate in a number of sporting events through hospitality and promotional sweepstakes opportunities. Tire Pros said its dealers also will be able to promote the relationships with the conferences and the sweepstakes through point-of-sale material and across multiple channels “with the help of dozens of digital creative files” provided by its marketing department.
Tire Pros said its regional and national dealer councils, along with staff, worked closely to develop the ideas and plans for the 2015 national campaign.
“It is truly rewarding to see the result of the hard work of our dealer councils and Tire Pros team payoff with our brand being elevated to a national level,” Hootie Gipson, Tire Pros dealer and chairman of the Tire Pros National Dealer Council, said in a Tire Pros press release.
“We are the strongest group of independent tire dealers in the industry and this campaign is going to help increase brand recognition among consumers nationwide and as well as attract other high quality independent dealers to the Tire Pros franchise.
“It is very difficult for the independent dealer to go at it alone in this increasingly competitive and challenging industry. We're grateful for the strong alliance and support Tire Pros gives us.”
Tire Pros has more than 660 retail locations nationwide. Through their affiliation, independent tire dealers are able to offer a warranty package featuring complimentary roadside assistance that is honored at over 30,000 service centers nationwide, among other benefits, according to the company.