“As social media grows in our daily lives and more people become active on it, businesses have to keep up with the trends. Social media provides opportunities to reach both current and potential customers like never before. You are able to provide instant gratification to all of your customer's questions, wants and needs.
“As a social media company, the relationships we have with our clients are very strong. Modern Driven Media takes on the voice of our clients. Our success is solely based off the success of our client's companies.
“With this being said, we usually have weekly meetings with each of our clients to provide us with content regarding company news, sales, specials, services and events. We keep an open line of communication available at all times via email and phone. Usually we have one contact person for each company that provides us with all the information we need to make judgments on their social media.
“However, in the case of United Tire having multiple locations, we established an email chain that anyone can participate in to send the most current updates and information for their location.
“When our customers ask questions or post comments on our clients' social media platform, timely responses are of the utmost importance. As a consumer, you want to be acknowledged and heard. That's how Modern Driven Media helps! We understand that the relationships you create and grow on social media are crucial to the success of a company, now that everything is at our fingertips instantaneously.
“We provide the customer with immediate acknowledgement. We may not have the information or authority to make a business decision on behalf of the company immediately, but responding to and acknowledging our customers instantaneously shows that we genuinely care about the feedback we receive and we will provide them with an educated response when we obtain one.
“So often, people feel as though social media is managed by robots and their opinion doesn't matter. Modern Driven Media is here to eliminate that idea and show that we are real people and consumers, just like you, that are interested in hearing from you and will open up immediate lines of communication between social media accounts and the company.”
JK: For your clients, do you feel like most businesses seek you out when they are first growing their social media presence? Or when it's grown, but it's just taking too much of their time and instead of hiring some fulltime, they outsource? What are the pros and cons of this?
SS: “Being a new company, we have experienced clients that do not understand social media and do not see the point of it, as well as clients that have social media accounts that either do not have the time to maintain it or do not understand its full potential.