NASHVILLE, Tenn.—Bridgestone Americas Tire Operations has promoted Erik Seidel to the newly created role of vice president of sales, Brad Booth to director of consumer dealer sales and Mike Hall to director of consumer customer service.
“These three promotions are strategic moves that will strengthen our ability to service our customers and our end-user consumers,” said John Baratta, president of U.S. and Canada consumer replacement tire sales.
A Bridgestone spokesperson explained that, prior to this promotion, Mr. Baratta was the vice president of consumer replacement sales for U.S. and Canada. When he accepted the president position, he did not hire another vice president of sales, instead dividing the sales team into two director positions: director of dealer sales (a position held by Rudy Beach, who retired earlier this year); and director of national customers (a position that continues to be held by Steve Rammer.)
As vice president of consumer replacement tire sales, Mr. Seidel will be responsible for consumer tire sales across the U.S. and Canada, which includes tire dealers; national customers; purchase/resale; car dealers; Bridgestone Retail Operations; government sales; and motorcycle tire division sales.