LONDON (June 18, 2015) — Apollo Tyres Ltd. has appointed J. Walter Thompson Co. (JWT) its global creative agency, tasked with helping the company improve the image of its Apollo and Vredestein brands.
JWT replaces Brooklyn Brothers, Apollo's agency of the past few years.
Marco Paracciani, Apollo's chief marketing officer, said the team from JWT “demonstrated real passion and understanding of our brands. We look forward to working with them and develop category leading communications.”
Marco Paracciani, Apollo's chief marketing officer
Jagdip Bakshi, leader of JWT's global team, called Apollo “an amazingly successful business which continues to challenge and set new benchmarks in the tire industry. It is an exciting time to be partnering with them and we look forward to developing great work.”
Apollo Tyres' global marketing office in London will coordinate the brand building campaign with JWT offices in London, Amsterdam and New Delhi, India.
Apollo did not disclose its advertising budget.
Apollo hired Brooklyn Brothers in October 2013 for a three-year deal; it did not explain why it ended the deal after just 20 months.
The companies rolled out a “no shortcuts” campaign in January 2014 that focused on the shared values of the Manchester United football club and Apollo Tyres, which had stuck a deal to be the official tire of the British soccer club in the United Kingdom and India.
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