Red Kap launches 'Craftsmen' video series

NASHVILLE, Tenn. (June 16, 2015) — Apparel manufacturer VF Imagewear Inc.'s Red Kap automotive workwear line has launched “The Craftsmen,” a video series profiling custom vehicle builders “who embody the brand's core values of heritage, craftsmanship and passion.”

Vehicles showcased in the series will include cars, trucks and motorcycles — all with short, high-energy videos that Red Kap said will showcase a different builder. “Viewers will hear their unique stories, plus see the high-performance works of art that earn these Craftsmen a place among this elite group,” the company said.

California native Heath Pinter will appear first in the series. A professional BMX rider, X Games champion and classic car builder, he also built Red Kap's featured vehicle at the 2014 Specialty Equipment Market Association (SEMA) Show — a 1950 3-window Chevy truck.

Mr. Pinter's distinctive build style and “relentless passion for improving his craft has made him a natural fit to be featured in the series,” Red Kap said, noting that although “he started out building vehicles for his personal use, his creations attracted enough industry attention to turn the hobby into a much more serious effort.”

His latest project is a 1928 Roadster. The finished build will be publicly unveiled in October when it's entered into The Race of Gentlemen, a one-of-a-kind event held on the beaches of the Jersey Shore. Previous builds include a 1965 Lincoln Continental, 1954 Shoebox Ford, 1955 Buick Special, 1931 Ford Model A and 1950 Chevy Truck.

“Red Kap's Craftsman series was developed to celebrate individuals that have a passion for building and follow those dreams to build, whether they are an expert or novice craftsman,” said Chris Holcombe, vice president and general manager of distributor brands, Red Kap.

“They are not always professionals — many are weekend builders or hobbyists — but all have an unrelenting aspiration in a job done right, and we want to honor these individuals.”

Red Kap, a division of VF Imagewear, said it will continue to add more Craftsmen to the series in the months ahead, with each chosen based on authentic character, style and commitment to the automotive industry. The company added that it is “committed to developing purpose-built workwear for the automotive industry and to supporting and inspiring craftsmen at all levels throughout the industry.”