Some of the benefits offered through the Tire One program include: customized website design; an e-commerce platform; advertising assistance; direct mail support; local pricing analysis; a national warranty program; and discounts as well as benefits from vendor partners.
“It's a good all-encompassing program, we believe, and it's getting really good reception so far,” he said.
Another challenge for the distributor has been the uncertainty surrounding the U.S. Commerce Department's pending decision on when and how much countervailing and antidumping duties to impose on Chinese-made passenger and light truck tires coming into the U.S. However, supply and pricing so far have not been impacted, Mr. King said.
The distributor delivers passenger, light and medium truck and industrial tires and stocks more than a dozen brands, including Accelera, Bridgestone, Continental, Deestone, Doral, Falken, Gladiator, GT Radial, Hankook, Kumho, Nexen, Sumitomo, Toyo, Yokohama and Zenna.
“It's created more of an issue of an unknown of what's going to happen, rather than directly having an impact on supply or even an impact on our pricing,” Mr. King said of the pending duties increase. “The pricing is staying down low right now while the government is trying to figure this out. We're getting plenty of supply.
“We have great relationships with our offshore partners, so we've been lucky in that regard in that we've got good partnerships. We've seen no interruption in supply and, for now, the costs of the product are not too dramatically different than it has been.
“We've kept our stock high, definitely, because we want to make sure that if there is any interruption that the independent dealers don't feel that interruption…but we haven't had any issue yet with any lack of supply from many of our partners at this point,” he said.