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June 04, 2015 02:00 AM

Goodyear, SRI dissolving global alliance

Bruce Davis
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    By Bruce Davis, Tire Business staff

    AKRON/KOBE, Japan—Goodyear and Sumitomo Rubber Industries Ltd. (SRI) have agreed to dissolve their 16-year-old global business alliance, with Goodyear to pay SRI $271 million initially and repay $55 million in debt owed SRI in three years' time.

    The agreement resolves a 15-month-old dispute between the two companies that involved charges and countercharges of breaches of the alliance's agreements.

    Goodyear alleged SRI had engaged in “anticompetitive conduct in violation of applicable antitrust laws” and SRI subsequently filed counterclaims alleging “various breaches of the global alliance agreements” by Goodyear.

    Both companies said this agreement will allow them to avoid the cost and uncertainty of arbitration to resolve their differences.

    Through the agreement Goodyear secures the rights to sell Dunlop-brand consumer and commercial tires in the replacement markets in North America and the replacement and OE markets throughout most of Europe.

    (Tire Business file photo)
    Richard Kramer: “Millennial consumers are not going to adapt to us and the way we've sold tires for the past 100 years. We have to become a fast-moving, consumer-driven, technology savvy industry.”

    Sumitomo will acquire Goodyear's 75-percent interest in Goodyear Dunlop Tires North America Ltd., including the venture's factory in Tonawanda, N.Y., along with rights to sell Dunlop-brand tires to Japanese vehicle makers' subsidiaries in the U.S., Canada and Mexico. It also assumes exclusive rights to the Dunlop-brand motorcycle tires in North America.

    “While we have derived value from the alliance over the last 16 years, Goodyear is well positioned today to pursue our strategy on our own,” said Goodyear Chairman and CEO Richard Kramer in a prepared statement. “This successful resolution increases our flexibility to grow profitably as we continue to focus on delivering strong performance and sustainable economic value.

    “We are committed to a smooth and orderly transition that will be seamless to our customers and consumers in North America, Europe and Japan.”

    Goodyear said the transaction will not impact its 2015 and 2016 financial targets or capital allocation plan. The outlay is included in the approximately $600 million designated for restructurings under the capital allocation plan.

    Sumitomo Rubber Industries Ltd. graphic

    Sumitomo said the agreement will give it a “greater degree of autonomy” over its business, including OE tire business with Japanese car makers, motorcycle tires globally except for Europe, and will allow the tire maker to establish its own manufacturing and research/development facilities in North America and Europe.

    Sumitomo also noted the deal will help it build the Falken brand into a stronger, more global brand.

    It also said the “impact of the dissolution of the alliance agreement and the joint ventures on SRI's financials is under review and will be announced once it is identified.”

    Goodyear and SRI formed the global alliance in 1999.

    At that time, Goodyear paid Sumitomo $936 million to settle the difference between the value of the respective businesses being consolidated and the agreed-upon shareholding ratios.

    Dunlop Motorsport photo

    Other aspects of the agreement include:

    • Goodyear will retain exclusive rights to sell Dunlop-brand tires to non-Japanese vehicle makers in North America;
    • Goodyear will acquire SRI's 25-percent interest in Goodyear Dunlop Tires Europe B.V., including six tire plants, in Amiens and Montlucon, France; and Furstenwalde, Hanau, Riesa and Wittlich, Germany.
    • Goodyear's Dunlop-brand rights in Europe cover motorcycle and racing tires in addition to consumer and commercial tires;
    • SRI will obtain exclusive rights to sell Dunlop-brand tires in certain countries that  were previously non-exclusive under the global alliance, including Russia, Turkey and certain countries in Africa. SRI has a plant under construction in Turkey and in late 2013 acquired the Dunlop-brand rights throughout most of Africa and the Middle East from Apollo Tyres Ltd.
    • Goodyear will acquire SRI's 75-percent interest in Nippon Goodyear Ltd., which serves the replacement market in Japan with Goodyear-brand tires.
    • SRI will acquire Goodyear's 25-percent interest in Dunlop Goodyear Tires Ltd., which serves the OE market in Japan with Goodyear- and Dunlop-brand tires.
    • Goodyear will regain exclusive rights to serve the Japanese replacement and OE  markets with Goodyear-brand tires, a business channel Goodyear noted has been under Sumitomo's control for the past 16 years.
    • SRI will continue to have exclusive rights to sell Dunlop-brand tires in the Japanese replacement and OE markets.
    • The SRI Global Purchasing Co. (SRI 20 percent/Goodyear 80 percent) and Goodyear — SRI Global Technology L.L.C. (SRI 49 percent/Goodyear 51 percent) will be dissolved as part of the agreement.

    As a result of the agreement, Goodyear will also sell its 3.4 million shares of SRI common stock, which could result in a gain of roughly $59 million, based on current share prices.

    Goodyear said it expects the transaction to be accretive to its earnings beginning in the first quarter of 2016.

    Based on the company's 2015 operating plan, Goodyear said it should realize an annual benefit to adjusted net income of approximately $40 million to $50 million, or 15 to 18 cents per share.

    The transaction is subject to customary closing conditions, including the receipt of regulatory approvals as well as SRI's completion of a labor agreement with the United Steelworkers union for the Tonawanda plant, the companies said.

    Goodyear said it will hold a conference call with analysts on June 5 to discuss the agreement.

    Related Articles
    Goodyear: Net impact of SRI breakup positive
    Bridgestone retains No. 1 status in global tire league
    Goodyear, SRI dissolve their alliance (updated)
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