TEQUESTA, Fla. (June 3, 2015) — Point S Development's recently signed alliance with Tire Factory Group in the western U.S. is the French marketing group's second attempt to establish its brand in the U.S.
The first — signed in 2011 with Independent Tire Dealers Group L.L.C. (ITDG) — was dissolved earlier this year by mutual agreement of the two parties.
ITDG sought to end the three-year-old business alliance with Point S because the “anticipated synergies between the groups just didn't materialize,” Ed Long, executive vice president for ITDG, told Tire Business.
From the beginning, ITDG had singled out Point S's proprietary tire brand program as a key element, but it turned out that program was a bit too Euro-centric and didn't offer enough SKUs suitable for the North American market, he said.