Shops reported that 34 percent of their customers asked them for vehicle purchase recommendations, and that about 41 percent of those customers actually purchased what was recommended.
“That means approximately 12 percent of consumers purchase their next car based on a recommendation made by someone at their independent shop,” the ETI said.
According to the survey, independent shops tended to steer their customers toward the brands that they believe are easier to repair and are of higher quality — Toyota, Honda, General Motors and Ford, in descending order.
Most shops surveyed based their vehicle brand recommendations on quality, ease of repair (including scan tool compatibility and repair information), and good OEM support. Reference to quality occurs more often for Japanese brands; better OEM support was attributable to GM and Ford, according to the ETI.