Crain News Service report
INDIANAPOLIS (May 29, 2015) — Juan Pablo Montoya's Indianapolis 500 victory on May 24 was ABC TV's highest-rated and most-viewed Indy 500 since 2011.
The network's 2015 telecast of the race earned a 4.1 rating, averaging 6,394,097 viewers, according to Nielsen Fast National data. The rating was up 5 percent from last year's 3.9 rating, and viewership also rose 5 percent from last year's 6,063,011 average.
The rating and viewership peaked in the final half hour of the race at 4.7 and 7,330,809, Nielsen reported.
Indianapolis led all metered markets with a 12.7 rating, according to the ratings firm, followed by Dayton, Ohio, at 9.9 and Louisville, Ky., at 8.7. Milwaukee (7.5) and Albuquerque, N.M., (6.5) were fourth and fifth, respectively.
Rounding out the top 10 metered markets were Oklahoma City, 6.4; Cincinnati, 6.2; Kansas City, Kan., and Fort Myers, Fla., 6.1; and Greenville, S.C., 6.0.
This report appeared on the website of Autoweek magazine, a Detroit-based sister publication of Tire Business.