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May 29, 2015 02:00 AM

Love's TirePass rollout gains momentum

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    (Tire Business photo by Bruce Davis)
    Dan Jensen, director of tire sales and service for Love's Travel Stops & Country Stores L.L.C., is shown at the Mid-American Truck Show this past spring with Love's TirePass system.

    OKLAHOMA CITY (May 29, 2015) — Love's Travel Stops & Country Stores L.L.C.'s plan to roll out a comprehensive tire monitoring service called “TirePass” is running ahead of schedule, as the company expects to have the service in operation by August at 210 of its locations with truck tire care centers.

    Launched at the Mid-American Truck Show in Louisville, Ky., in late March, Love's TirePass is a digital tire-monitoring program that provides a complete tire pressure and tread-depth check in the time it takes to fuel up a truck.

    Oklahoma City-based Love's has put TirePass in operation at 75 Love's Travel Stops since then. To achieve its goal of nationwide coverage by August, the truck stop chain will have to install the service at more than a dozen locations a week before then.

    In development for nearly three years, TirePass is based on digital monitoring software from Tyre Check, an Irish company, allowing it to be integrated with a trucking fleet's data collection on its rolling stock, according to Dan Jensen, director of tire sales and service for Love's.

    Love's Travel Stop photo

    A designate tech handles the tire pressure and tread-depth monitoring at the TirePass lanes at select Love's Travel Stops.

    “Customers have been asking for more tire maintenance services that don't add time to their stops,” he said. “TirePass provides a crucial service without tacking on downtime.

    “It's a safety tool that can keep customers on the road by detecting problems ahead of time. The best part is it's all done while the driver fuels.”

    At a TirePass installation, a trained technician hooks up truck and/or trailer tires to the automatic inflators stationed around the vehicle in the designated TirePass fueling lane. While the driver fuels the truck, tread depth and tire pressures are measured and recorded. Tires are inflated to the desired pressure if necessary. The use of flow-through valve caps maximizes drivers' experience, according to Love's.

    All drivers receive immediate reports showing the status of their tires, the company said, and fleets have the capability to receive monthly reports with analyses on all assessments performed throughout the month.

    Related Articles
    Love's completes TirePass nationwide rollout
    Love's to open 40+ travel stops
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