“For the past six years, the Goodyear Gives Back program has helped us bring race fans and the NASCAR community together in showing support for troops and their families,” said Kris Kienzl, Goodyear's NASCAR marketing manager.
“The response has been overwhelming. More than 40 NASCAR teams, sponsors and tracks have joined this year's effort by providing items for our charity auction and spreading the word among fans.”
Martin C. Boire, executive director of Support Our Troops, said the Goodyear Gives Back campaign has “played a critical role in raising awareness and funds to better the lives of service men and women and their families.
“…It's a great symbol of support for those who sacrifice so much for our freedom.”
This year's program is also a cornerstone of the “NASCAR: An American Salute” initiative, which highlights the sport's ongoing support of the U.S. Armed Forces and veterans.
“The Goodyear Gives Back program continues to be one of the most visible symbols of military support during the Memorial Day race weekend,” said NASCAR Vice Chairman Mike Helton. “We hope the combined efforts of Goodyear and NASCAR will encourage fans to show their support for the men and women who serve or have served our nation.”