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May 22, 2015 02:00 AM

Goodyear rallies NASCAR fans to support troops

Tire Business staff
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    CONCORD, N.C. (May 22, 2015) — Goodyear, exclusive tire supplier of NASCAR's three major national series, is rallying NASCAR fans to support members of the U.S. Armed Forces for a sixth straight year through its “Goodyear Gives Back” charitable program, which benefits the Support Our Troops organization.

    To kick off the program, Goodyear has transformed its NASCAR race tires again by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway in Concord.

    This coincides with the launch of Goodyear's charity auction at its Goodyear Gives Back website. Fans can get involved by visiting the site through July 6 to bid on unique NASCAR autographed items, Support Our Troops tires and VIP experiences — including rides on the Goodyear Blimp, purchase of Support Our Troops merchandise or a direct donation to the group.

    Proceeds from these efforts will benefit Support Our Troops, a nonprofit nationwide organization that works to bolster the morale and well-being of America's troops and their families.

    To date, the Akron-based tire maker said the Goodyear Gives Back campaign has generated nearly $1 million in cash and product donations to support the cause.

    “For the past six years, the Goodyear Gives Back program has helped us bring race fans and the NASCAR community together in showing support for troops and their families,” said Kris Kienzl, Goodyear's NASCAR marketing manager.

    “The response has been overwhelming. More than 40 NASCAR teams, sponsors and tracks have joined this year's effort by providing items for our charity auction and spreading the word among fans.”

    Martin C. Boire, executive director of Support Our Troops, said the Goodyear Gives Back campaign has “played a critical role in raising awareness and funds to better the lives of service men and women and their families.

    “…It's a great symbol of support for those who sacrifice so much for our freedom.”

    This year's program is also a cornerstone of the “NASCAR: An American Salute” initiative, which highlights the sport's ongoing support of the U.S. Armed Forces and veterans.

    “The Goodyear Gives Back program continues to be one of the most visible symbols of military support during the Memorial Day race weekend,” said NASCAR Vice Chairman Mike Helton. “We hope the combined efforts of Goodyear and NASCAR will encourage fans to show their support for the men and women who serve or have served our nation.”

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